Marketing Manager

Balikpapan
Heavy Equipment
Full Time

Type of Company Heavy Equipment
Location Balikpapan
Years of Experience Approximately 8 years in Marketing
Highlight

Draw down marketing plan for entire company taking into accounts the needs for each division / sub-divisions

Formulate yearly marketing budget for the company

Develop, design and execute concepts for all marketing activities including advertising sales promotions as well as events / road shows

Develop the marketing materials & tools (catalogues, brochures, product presentations, gifts, etc)

Coordinate with sales, part and services department on marketing campaigns in order to ensure optimum efficiency

Conduct periodic market research (market intelligence) that covers competitors activities, clients satisfactions and brand perception

Design, implement and monitor marketing activities around customer buying experience cycle (Purchase, Delivery, Use, Maintenance)

Design, implement and monitor marketing activities around Channel Phases of Awareness, Exploration, Purchase, Use)

Work together with CST division to develop most measurable and accurate part and service promotion and marketing program